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A Lead represents a person or organization that currently is not a customer, but has a potential to be. Creating a new lead record usually is a first step of the sale process. As more information about the lead is gathered it's supposed that lead will be converted into a Account, Contact and Opportunity.
New leads are supposed to be created by the following scenarios:
- Manually by CRM users;
- Through the API (e.g. through the web form);
- Automatically by a Workflow rule.
By utilizing Workflows administrator can set up the system to apply a specific assignment rule to new leads, i.e. Round-Robin and Least-Busy rules. For more complex business flows it's recommended to utilize BPM tool.
To prevent overlooking of new leads, users can add Lead entity type to the Global Auto-follow list at Preferences. Then they will automatically follow every new lead.
To convert the lead, you need to click Convert button on the lead detail view. Then you can check to what record types you want to convert: Account, Contact, Opportunity.
Converted lead won't be removed from the system. It will have status Converted, records it was converted to, will be available on Converted To panel on the right.
An opportunity represents a potential or closed deal. Opportunity with Closed Won stage are taken into account in sales revenue calculation (dashlets & reports).
Following opportunity stages are available by default:
- Closed Won
- Closed Lost
Administrator can define custom stages depending on business flow of the company: Administration > Entity Manager > Opportunity > Fields > Stage. It's also possible to define custom probabilities for each stage.
Opportunity probability is an estimated percentage chance that the sale will be won. Closed Won status has 100% probability, Closed Lost – zero. Other stages has their default probabilities. Probabilities can be utilized in revenue forecasting.
Administrator can define available currencies and their rates at Administration > Currency.
It's possible to convert currency of existing opportunities:
- on the list view: select needed records and then click Convert Currency in the Actions dropdown,
- on the detail view: click the dropdown next to the Edit button, then Convert Currency.
The following charts are available on the dashboard by default:
- Sales by Month
- Opportunities by Lead Source
- Opportunities by Stage
- Sales Pipeline
By utilizing Reports tool it's possible to view sales statistics based on specific criteria. Report charts can be displayed on the dashboard.
Available with Reports from Adavanced Pack.
- Create a new grid report for Opportunity entity type.
- Add 'MONTH: Close Date' to Group By field.
- Add 'SUM: Amount Weighted' to Columns field.
- Add 'Close Date' to Runtime Filters field.
- Select 'Bar (vertical)' chart type.
This report will show revenue forecast based on probabilities of opportunities.
Users, who have an access to this report, will be able to add it on their dashboards.